Shopify is a great e-commerce platform to build your online store. It is a hosted platform with multiple themes and requires very little programming experience to set up and manage. If the only thing you’re focusing on is to sell your online products, Shopify is definitely our highly-recommended option. However, as time goes by, if you want to develop your online store to not just that but an online business, you may think of switching to a more robust platform.

In this case, there are many Shopify alternatives for you to choose such as BigCommerce, WooCommerce, Volusion, 3dCart… They are the most famous names in the market today. However, in this article, I am going to list the reasons why should you make a switch from Shopify to WooCommerce.

What Is WooCommerce?

WooCommerce is a completely customizable, free open-source e-commerce plugin for WordPress. It’s the most popular e-commerce platform in the market with over 3.5 million live websites at the moment. Its open source nature of WooCommerce allows the code to be freely available for anyone to view, modify, and contribute. Hence, it has a large support community including not only business owners but also software experts.

4 Main Reasons Why You Should Switch from Shopify to WooCommerce

1. Overall purpose

Shopify’s core functionality and mission is to help people make online stores. In contrast, WooCommerce allows you to build a complete website with all of the necessary functionalities built-in such as blog, video, store, user profiles and other features that go outside the realm of just a web-store.

Therefore, WooCommerce is probably your best bet if:

  • You want to build a business that is not just an e-commerce retail store and can benefit your customers in many other ways.
  • Your products go beyond simple in terms of variations, checkout process, or pricing structure…
  • You want to be in full control of your eCommerce store.

2. Pricing

Shopify has price plans ranging from 29$ to 299$ per month. The pricing plans help you unlock extra features to meet the growing needs. However, the cost may increase out of the plan if the features you need are not included in any package and you have to pay additional monthly payment for them. Besides, it won’t be worth your money if you do not use the full range of features that Shopify offers in the package you are using.

switch from shopify to woocommerce
WooCommerce and WordPress, on the other hand, has 0$ price tag. Therefore, even when you add a web hosting or domain name, it only cost you from 4$ a month. However, you will have to pay some more money for extra features depending on your needs, obviously, because not all of them are free. In this case, unlike Shopify, you only have to pay for the features you really need. If you have coding experience, you can develop your own features and reduce the cost.

3. Customization

As I mentioned before, WooCommerce is an open-source while Shopify is a closed platform. Therefore, Shopify doesn’t give you much potential to customize your store in terms of both design and functionality while WooCommerce offers unlimited customization options and thousand of designs.

switch from shopify to woocommerce
To be more specific, Shopify has 69 themes (and counting), whereas WordPress offers over 1,000 themes compatible with WooCommerce, and more than 50 times as many plugins. Moreover, due to the fact that you have full code access and ownership, you can customize any aspect of your site and integrate any service with complete control.

To sum up, a switch from Shopify to WooCommerce can be a great opportunity for your business to scale up. Your store can have as many extra features and functionalities as you want, therefore, it can serve your customers better and convert more engagement from them. Not to mention, if you are a more technical web-developers, it will be easier to exploit more than that, or I can say, you can get the most out of this robust platform with small money investment.

4. Search Engine Optimization

Search engine optimization (SEO) is the process of optimizing your website and your store so that they can rank as high as possible on the list of results returned by a search engine. By this way, you can increase the quantity and quality of traffic to your website.

Shopify has a smaller volume of SEO tools that allow you to optimize your search engine results. It’s okay when you want to do basic SEO practices such as meta information and site copy. However, when it comes to adding a blog, Shopify needs to involve a third-party.

With WooCommerce, it allows you to go to the backend and edit every aspect of your store including the parts that affect SEO. You can add detailed meta descriptions and titles to your pages, posts… to help Google understand what they’re about more easily, which increase the chances of your website ranking very high. Moreover, WordPress has a SEO plugin, Yoast, which operates like an SEO expert to provide you with excellent support to boost your store.


So, I’ve walk you through the biggest reasons why you should switch from Shopify to WooCommerce for your business’s scale-up. I’m sure you will be able to make a wise decision for your next stop.

Now that you want to change your e-commerce platform, you have to know about the fastest, easiest and most affordable solution to migrate your store from Shopify to WooCommerce or to any cart you want. It’s LitExtension – The ultimate shopping cart migration tool.

LitExtension is one of the world’s leading companies in automated shopping cart migration tool for almost 8 years now. The tool helps you to migrate every type of data including your products, customers information, orders, tax, etc easily, securely and within only a few hours. Especially, your current store can still be active and available for customers during the migration.

LitExtension can get your switch from Shopify to WooCommerce done with high level of security as its tool is completely automatic. Moreover, it only takes you a few clicks to perform the migration, go for our free Demo migration here to find out how easily it works. In general, below are 3 simple steps to migrate your data to your target store with LitExtension:

  1. Input cart information
  2. Select data to migrate
  3. Perform migration

For more detail, read our full instruction about how to migrate your store from Shopify to WooCommerce.