Being an successful online store owner has never been easier, especially in the first step – choosing an eCommerce platform.

There are a lot of eCommerce platforms available, each with their own set of strengths. But the two most popular solutions are Shopify and WooCommerce –  these are two of the easy-to-use eCommerce platforms available on the market.

You may face with much more questions to decide whether engage with WooCommerce or Shopify, but 3 frequent are: Which has more beautiful design options? Which is more abundant features? And  Which has better pricing?

So, let’s clarify it through this article below!

1. Shopify and WooCommerce – Design Options

Design is everything for almost eCommerce website. Surely customers simply don’t trust a site that doesn’t have the right aesthetic or doesn’t function as well as it should.

What is the Shopify Design Options?

One of Shopify‘s unique selling points is the visual quality of its themes. More than 54 different store templates, 10 of which are free. They have a fashionably design and come with an appealing look, which makes it perfect for modern and clean website.

shopify and woocommerce comparison

The best part is that they are all mobile responsive and have a variety of different coloring options.

Although Shopify has very nice selection of themes for anyone to start an online store, it doesn’t provide abundant themes as a third-party.You may be paid from 100$ to 180$ for one other unique theme.

How about WooCommerce design?

What about WooCommerce Design? Is it worth to compare with Shopify?

Of course, if you come to the world of WooCommerce design, I guarantee that you will totally surprise by its diversity and beauty as well.

WooCommerce was developed by WooThemes. They know the importance and the attraction of one online store to a customer when visiting the website, it is the design.

But, the beauty of WooCommerce is that it can be integrated into any WordPress theme and the theme selection is certainly rich when it comes to WooCommerce compatibility.  As such, WooCommerce doesn’t offer any repeat design style on its own.

shopify and woocommerce comparison

Apart from that, you can also look into marketplaces like ThemeForest where they have hundreds of other WooCommerce-compatible themes.

To be honest, WooCommerce is absolutely better than Shopify in design options. Shopify, it doesn’t separate. Someone who have designed a site themselves always complain because of looking a little too similar to other websites.

2. Pricing

There are three pricing tiers offed by Shopify: Lowest Plan, Medium Plan and Most Expensive Plan.

  • Lowest Plan: $29
  • Medium Plan: from $79
  • Most Expansive Plan: $299

Like another eCommerce Platform, Shopify also offers a 14-day free trial. So after testing, you can decide whether it is the right choice for you or not.

All of the plans include unlimited products and bandwidth, fraud analysis, a blog, and a free SSL certificate. The domain name can be purchased directly from Shopify or you can connect your existing domain name to it. Your final cost will be determined by the amount of paid add-ons which you add to your online store.

While WooCommerce is free, there are costs associated with it. As mentioned before, you will need a WordPress website, meaning you have to purchase your own domain name and set up a hosting plan before anything else. The cost will vary depending on your hosting plan and the add-ons you chose to improve your store.

To say this quite bluntly, Shopify pricing is very clear and straightforward. WooCommerce’s isn’t. WooCommerce is a free open source software plugin. Yes, the plugin is free, but then you have to consider the additional costs that go along with making an online store. Shopify is all about delivering you a single, out-of-the-box solution with just a few pricing packages. You sign up, then you get to use your shiny new eCommerce store right away, since everything you need is included from the get-go.

3. Features

Just to make everything above easier to grasp, here’s a side-by-side comparison of the most essential eCommerce features in Shopify and WooCommerce:

shopify and woocommerce comparison

As you can see, when we start comparing about “Feature”, it seems hard to choose Shopify or WooCoomerce. Selecting one over the other can often come down to your personal preference, or your thoughts on the value (or lack thereof) of open source software vs the rest.

4. Conclusion – Shopify and WooCommerce

“WooCommerce versus Shopify” is a close comparison that’s never cut and stopped. Many people are using Shopify want to switch to WooCommerce and vice versa. As long as you go with whichever one suits your needs the best, you’ll have made the right decision.

For which eCommerce Platform are you coming up? Please tell us why as soon as possible!

If you want to migrate your current online store to shopify or WooCommerce, don’t hesitate to visit our website: LitExtension – Shopping Cart Migration.


Since 2011, I founded LitExtension Solutions offering shopping cart migration service including Magento, WooCommerce, Shopify,... LitExtension has been the leading provider of automated Shopping Cart Migration Service in the world with more than 20,000 global customers and we have delivered 30,000+ successful migrations to our customers over the past 5 years.