Shopify and WooCommerce are both popular eCommerce Platform in the world. Each one has a lot of unique selling points and has its own giant base of loyal users and fans.

Shopify and WooCommerce comparison is always a hot topic in many forums, groups and website that has never cut and stopped. “Which is better for design? Which has good pricing? Which is more easier – to – use?”

In my thought, I suppose that choosing Shopify or WooCommerce depends strongly on which type of your business you are.

But with almost serious brand, from my point of view, WooCommerce is the way to go. That doesn’t refer that Shopify is a bad eCommerce platform performance. That means if you have a good idea to run a big eCommerce company, choosing WooCommerce is much better than Shopify.

Below are 4 reasons:

1. Full control

When you are coming up with Shopify Platform, you get your own URL, and you must pay some money for hosting. But your website is controlled by Shopify.

Besides, you must follow the rules and take control of this platform. That may be “OK” for small businesses, individuals or households starting an online business.

With the most serious business, it’s so awkward!

They want full control their website, customize it exactly what the way they want to. WooCommerce totally fulfills this task. WooCommerce plugin for WordPress offers a lot more options to customize and build the website specifically, as well as provide total control in general.

2. Rich design options

People said that someone who has designed a site themselves based on Shopify Platform always complains because of looking a little too similar to other websites. Because Shopify doesn’t separate.

Although it provides a lot of beautiful themes, more than 54 different store templates, 10 of which are free but that is not enough for the serious brand.

WooCommerce design options are really impressed with a huge range of themes. There are about 6000 themes designed for WordPress and almost every one of these can be modified to work with WooCommerce. You can find other compatible themes by visiting ThemeForest which stored around 430 out of the box well – matched WooCommerce themes.

3. Supremacy SEO

WooCommerce is the best platform for WordPress which is is the most well – known and popular for all blogger, store owners, business managers and developers as well. This is why WooCommerce offers a clear SEO advantage. So that you absolutely boosted SEO when you use WooCommerce on a WordPress site.

This eCommerce Platform also comes with an important SEO on-page stuff build in. Users have a chance to get better performance with the Yoast SEO Plugin. It’s hard for anyone to create duplicate content if you’re using the properly configured Yoast SEO plugin.

4. Good Pricing

We can’t spare a second thought saying that WooCommerce saves you tons of money. Shopify offers three price packages: the basic package starts with 29$, 79$ for a medium plan and the most expensive one being $299.

It is clearly different from Shopify, WooCommerce is free, there are costs associated with it, there are the hosting and domain name fees.

If your business has a quite limited budget, WooCommerce is a great choice too. Starting a website can afford to hire an outsource team for coding and designing, WooCommerce is a complete DIY solution for beginners and SMEs who are ambitious to build a big commercial website.

Shopify and WooCommerce Conclusion

In Short, when considering Shopify and WooCommerce, the latter seems to be a better solution for serious eCommerce brands because it takes into account more of the considerations that bigger businesses face.

After reading this article, maybe you want to switch from Shopify to WooCommerce because of the type of your business. Read our instruction here and please feel free to contact us for any advices.


Since 2011, I founded LitExtension Solutions offering shopping cart migration service including Magento, WooCommerce, Shopify,... LitExtension has been the leading provider of automated Shopping Cart Migration Service in the world with more than 20,000 global customers and we have delivered 30,000+ successful migrations to our customers over the past 5 years.