From 2007, Magento has become the best eCommerce platform. With over 300 000 online stores established over Magento platform, choosing Magento for your eCommerce store makes a lot of sense.

E-commerce stores running on Magento have to face a tough keyword competition as similar products are usually on sale on high traffic online stores, achieving the DA (Domain Authority) or PA (Page Authority) for the product keywords, which is a slow process. Therefore, if you are running a business, it is wise to hire a professional unless you are an SEO expert yourself.

Magento has some good options to make them search engine friendly. You can see 6 effective SEO tips for Magento store here:

1. Allowing search engines to index your sites

Go to System > Configuration > Design > HTML Heads, then change the “Default Robots” setting to “INDEX, FOLLOW”.

SEO tips for optimising your Magento store

2. Making your URLs clean and clear

You should use common characters, product related words for your URLs! It helps your links to be human readable too. Magento supports to simplify URLs by default. You should go to System > Configuration > Web > Search Engines Optimization (SEO).

  • Enter “URL Options” menu, set “No” for “Add Store Code to URLS” to avoid store codes being added to your URLs.
  • Enter “Search Engine Optimization” menu, set “Yes” for “Server URL Rewrites” to remove “index.php” from your URLs.

3. Eliminate Duplicate Contents

Please keep in mind: Content is King, so you should not have duplicate contents! Magento allows you to sort and easily navigate them all to categories.

Here to dismiss the duplications in URLs, click System > Configuration > Catalog > Search Engine Optimization and set “No” for “Use Categories Path for Product URLs”.

To avoid duplicating contents in case your items show off in various categories, set “Yes” to both “Canonical Link Meta Tag” boxes. Google doesn’t like duplicate contents.

4. Updating Title, Metadata Tags

Update default metadata info for your store. It is recommended to avoid using the same metadata info for all pages.

For example, metadata description for your site will not be appropriate for your specific product pages. Google and others show the metadata description below the link in the SERP. A description relevant to the searched keyword would surely convince the user to follow your link.

  • Enter Admin Panel Panel (System > Configuration > Design > HTML heads) and define generic rules for the whole site. To set the title and metadata on a page to page basis, go to individual categories and product pages in the catalog section of Admin Panel.
  • Writing concise descriptions with relevant key words for your new categories, products and services help search engines to match user search query to your product link.
  • Label your files correctly: For example, Instead of “img11111.jpg”, image name as “litextension_service.jpg” makes more sense for everyone. This should always be followed with “alt” tag for the image file in question.
  • Creating a “URL Key” so that the URLs are specific for the product keyword.

5. Analytics Integration

Google Analytics Integration supplies the statistic not only about your visitors but also the keywords and traffic source. You can also see your best performing products and pages.


To enable Google Analytics Integration in your Magento system, click through System > Configuration > Google API.
Set “Yes” for “Enable option” and submit your Account Number.

If you have any SEO tips productive, let’s share for everyone!

6. Google XML Sitemap Generator

Google XML Sitemap is an effective method to communicate with Google search engine. Through the XML sitemap, the structure and essential contents of your web site can be indexed directly.


A huge utility of Magento is that the system enables its own Google XML sitemap generator to help you create and submit an XML sitemap to Google with ease. Click through System > Configuration > Google Sitemap to select your own priority and configure the frequency and the time you want the XML sitemap to be generated. Just save the “sitemap.xml” file to the root level of your server.

To automate the work, just click through System > Configuration > Google Sitemap to hand in your sitemap automatically: Enter “Generation Settings”, enable sitemap generation and define the frequency according to your e-store frequency. Thus each time you get your web site update, Google gets your sitemap update, too.

Set sitemap settings upon adding a new category, product or page, so that the sitemap presents all the new items for sure.

Magento is the best eCommerce platform right now. If you are using another eCommerce platform and looking for migration to Magento. We would like to recommend LitExtension Magento Migration Tools at

If you have any question, please don’t hesitate contact us at , we always available to help.


Since 2011, I founded LitExtension Solutions offering shopping cart migration service including Magento, WooCommerce, Shopify,... LitExtension has been the leading provider of automated Shopping Cart Migration Service in the world with more than 20,000 global customers and we have delivered 30,000+ successful migrations to our customers over the past 5 years.

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