One day I joined some WooCommerce forum and caught a lot of question like that “I wanna upgrade to WooCommerce 3.0, “What’s new in WooCommerce 3.0”.

On April 4th, 2017, WooCommerce version 3.0.0 was released. It brought in some great features for many store owners, many Developers, and even partners. That is the reason why many older version users want to switch to this new version.

To help them have an understanding of why upgrading their current version, I offer 3 reasons: Functionality, Security and Technology advantages.

Don’t hesitate to read on for details about each of these factors!

1. WooCommerce 3.0 – Great Functionality you never ever had

The Developer Teams of WooCommerce are improving it day by day. Running faster, more efficient and working well with new devices, screens, and browsers. WooCommerce 3.0 comes with 4 superior characteristics: updating product gallery, performance improvement, the addition of CRUD classes and A new CLI.

Now we will discuss deeply  it!

Product Gallery updating: Show off product images in the overhauled gallery

In older version released in 2016, absolutely you are not satisfied with gallery experience on the product pages. WooCommerce 3.0 came up with a new excellent gallery that you will be surprised when using it. More functionality, more friendly with PC and mobile as well, more intuitive than the previous version.

Now with the WooCommerce 3.0, you will find which will be on individual product pages, such as:

  • Shoppers can magnify images from the page and zoom into them from a lightbox popup.
  • If you have more than one image, you still need to click a thumbnail updates the image to be ready viewing instead of opening a light up popup window.
  • Especially for who visits your website by mobile, they can zoom into a product image and it displays the image’s true size.

Performance improvement: There are several significant performance enhancements into 3.0, but we would like to point out two of the specific improvements:

  • Using taxonomies to determine and display featured products, product visibility and out of stock products instead of the slower post meta.
  • Reduced the number of queries for upsells and related products on product and cart pages.

These benefits of the addition of CRUD classes: less code means fewer changes and plus more tests; the data can be moved elsewhere without affecting existing code; etc.

Finall, with the new CLI, you can manage data faster. The new CLI is powered by the REST API, this reduces the amount of code that the WooCommerce Devs need to maintain. So you are provided with more power and means that the commands will always be current.

2. Increase security or your site

Upgrading to the new version of WooCommerce can increase the security of your site?

Whether it can or not?

If you are using an older version of WooCommerce, a security patch may not be released for your current version of WooCommerce. This means that a fix for the vulnerability would have to be authored and implemented by your development team, which, over time, is less cost-effective than to upgrade to WooCommerce 3.0.

Security updates are issued often, and these should be installed straight away. I can share to you an example, the Mossack Fonseca “Panama Papers”, was hacked because of the outdated software. Fortunately, WooCommerce 3.0 offers significant benefits, including security updates as needed.

3. Technology Advantages

Performing an upgrade to WooCommerce 3.0 also means improving the competitive advantages of your business. A website with its interface more beautiful and better security significantly makes the customer’s experience will be a lot better.

Besides, some benefits of upgrading are advances in speed and SEO plugins, that help you get you more traffic, thus more customers as well as more orders.

That is all on the topic “3 Reasons to Upgrade to WooCommerce 3.0”. With its 3.0.x version, WooCommerce introduced great changes and new features both store managers and developers are going to love. I hope that it will be helpful for you.

If you have any question about Upgrade to WooCommerce 3.0, please feel free to contact us as soon as possible!


Since 2011, I founded LitExtension Solutions offering shopping cart migration service including Magento, WooCommerce, Shopify,... LitExtension has been the leading provider of automated Shopping Cart Migration Service in the world with more than 20,000 global customers and we have delivered 30,000+ successful migrations to our customers over the past 5 years.